Today’s smartphones are extremely complicated devices that must be routinely maintained to prevent serious issues and malfunctions. In this landscape, phone repair experts must wear many hats. Not only do you have to be familiar with the latest phones — and how to fix them — you must also implement basic marketing strategies to draw in more customers. In this article, we outline four tips to help bring in more business.
Create an SEO-Optimized Website
In 2024, no business can succeed without a user-friendly website. A well-designed web-page convinces customers that you know what you’re doing, helps clients find you, and urges visitors to take action and book appointments.
If you haven’t already created a website, follow this guide to setting up a website from scratch. But, as you’ll soon learn, simply building a page isn’t enough. The website must also be optimized to target local audiences.
The first step to achieving this involves keyword research. Once you’ve identified your audience, identify what keywords they looking up online, and include these phrases across your website — in headlines, URL, meta tags and descriptions, and more.
Beyond that, there’s a technical side to SEO, too. Research suggests that fast-loading and mobile-friendly websites show up higher on search engine results pages.
As you make these changes, implement similar practices onto your Google My Business/Yelp listing pages. Ensure information is clear, comprehensive, and consistent across these directories to drive more local clients to your website.
These two strategies alone can have a serious impact on the number of leads you generate. Here’s 24 statistics to prove it.
Improve Your Social Media Presence
As a local business owner, you’re probably aware of how crucial physical flyers and word-of-mouth referrals are. But in 2024, all of these goals can be easily achieved — for very little cost — on social media, as well.
Phone repair services can be advertised across major platforms. But, depending on where your target audience is most likely lurking, you may decide to invest more in one platform over the other. The goal here isn’t to simply gain followers, but to build a community. So don’t forget to post frequent updates, promote new services and products, as well as engage with reviews, feedback, and comments.
Looking for more specific ideas on what to post? Check out this library of nearly two thousand phone repair social media templates for inspiration.
Once your feed is created and curated, don’t forget to regularly track its progress.
How many leads are you generating? How does this stack up against your competitors? Is your posting schedule in line with your target audience’s activity? A little analysis goes a long way in improving the quality of your social media pages.
If you find that your efforts aren’t effective at generating organic traffic, it’s worth investing in social media ads. Most platforms allow you to promote your posts to specific audiences for very little investment. Here’s Facebook’s guide, for instance.
Experiment with Content Marketing
As a phone repair expert, you are privy to a lot of information that your clients need — including DIY practices that increase the life-span of a device, or tips on avoiding common screen and battery issues.
Many brands incorrectly assume that sharing these tips and tricks with potential clients is bad for business. Instead, phone repair businesses who look out for their customers get a serious reputation and visibility boost.
To ensure the content hits the mark, focus on:
- Providing value
- Creating visually-appealing and professional posts
- Urging customers to take action through well-placed CTAs
- Making your content as concise and clear as possible
- Leveraging the latest trends in social media and SEO
Some content customers may find appealing includes — how to care for a phone in cold climates, how to prevent a phone from overheating, or best-practices to prevent devices from crashing. Beyond that, you could share before-and-after images, reviews and testimonials, or exclusive offers and promotions. As always, encourage your customers to come to you with any problems they can’t fix on their own.
Launch a Robust Email Campaign
Email campaigns are still an exceptionally popular way to communicate with existing clients, and generate new leads. There are a few reasons for this, but the most prominent for small business owners is that it effectively costs nothing to set up.
To get started, create an email list. Ask visitors who arrive on your website to leave their contact information, and collect the IDs of existing customers to start building this list. Some businesses may also offer special deals to those who share their email addresses.
Once that’s done, focus on design and content. To be effective your emails must:
- Have a clear subject line that encourages users to click
- Be visually appealing enough for customers to read through
- Outline all essential information that drives conversions
- Be free of any errors that can negatively impact your reputation.
When these measures are in place, the benefits can be immense. Some research suggests that email campaigns have an average return on investment of $42 for every dollar spent. This is not an insignificant figure by any means.
Meanwhile, for all your design needs use a platform like PosterMyWall. This tool boasts of over a million customizable templates that business owners can use to craft email newsletters, improve their content marketing efforts, and build better social media posts. What’s more? It requires little to no design or marketing experience to use.
References:
- https://mightysites.com/articles/10-tips-to-grow-your-cell-phone-repair-business
- https://mightysites.com/l/Simple-Phone-Repair-Website-Template
- https://blog.repairdesk.co/2021/06/14/6-marketing-techniques-for-cell-phone-repair-shops/
- https://www.injuredgadgets.com/blog/market-your-cell-phone-repair-business/
- https://www.xirepair.com/how-to-advertise-cell-phone-repair-business/
- https://www.cellsmartpos.com/blog/2017/05/04/more-customers-cell-phone-store
- https://desygner.com/blog/industry/how-to-market-mobile-phone-repair-business
- https://explodingtopics.com/blog/smartphone-stats
- https://blog.repairdesk.co/2021/07/19/10-steps-to-an-effective-social-media-campaign-for-your-repair-shop/
- https://goscreenworks.com/how-to-repair-cell-phone-guide-try-these-diy-tricks/
- https://hurrdatmarketing.com/digital-marketing-news/why-email-marketing-still-matters/
Hyperlinks:
- https://mailchimp.com/resources/how-to-build-a-website/
- https://backlinko.com/local-seo-stats
- https://www.linkedin.com/pulse/42-1-roi-email-marketing-christine-morse-vazle/
- https://www.facebook.com/business/ads
- https://www.postermywall.com/index.php/s/repair-posters/social-media-templates/all/ds?safe_content=safe
- https://www.postermywall.com/
- https://gradient.postermywall.com/tag/social-media-marketing/